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The Ultimate Conference Planning Guide for Associations

The 9 essential steps to organising an innovative, engaging and well-planned conference (year after year)

An association conference plays a significant role in the establishment and growth of its industry sector.

That’s why it’s important to not just “survive the planning of the conference unscathed”– but rather succeed at achieving a return on investment and effort for ALL participants.

In this free guide you’ll learn the nine insider secrets to delivering a high achieving conference of worth – year after year!

Written by some of Australia’s most respected PCO’s you’ll discover:

  • How to guarantee the most effective conference committee
  • The top conference planning tools and technology you can’t do without
  • How to identify conference goals to plan for maximum results
  • How to avoid the top seven conference venue booking pitfalls
  • How to boost your event sponsorship in seven simple steps
  • How to select a keynote speaker that appeals and delivers with positive impact
  • 9 innovative marketing ideas to promote your conference
  • 7 top tips to keeping your conference program fresh
  • The top 9 secret delegate touchpoints that make or break a conference


Simplify your PCO supplier search with our free bonus material:

  • The standards to demand from your Professional Conference Organiser
  • The five essential steps to hiring the best PCO for your conference

Delver further than the basics of your conference planning with useful tips from top industry professionals.

The Authors

Denise Broeren

Denise Broeren
Think Business Events’ Director

With 15 years in the industry, Denise loves the dynamic nature of conference management.  Considering each conference an adventure, she never tires of the challenge of bringing an event alive with innovation, technology and new ideas.

Kim Stevenson

Kim Stevenson, CEM
Think Business Events’ Director

It’s the challenge of achieving individual conference success that keeps Kim motivated even after 26 years of industry experience. With an attention to detail that sets her apart from her peers, Kim is skilled at ensuring each part of the conference puzzle is carefully considered to realise optimal outcomes.

The 2018 Ultimate Conference Planning Guide for Associations


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