Pretty much everything we need we can now get online.
With minimal effort you can tap into skill development opportunities, gain qualifications through online courses and ‘virtually’ network with your industry via LinkedIn. All without the need for getting out of your PJ’s.
So this obviously spells the END for Conferences right?
Despite the slow steady increase in automation of our lives, we’re still attracted by human contact.
Humans need it.
People enjoy conferences not only for the knowledge and information, but also for the face to face networking opportunities – making connections, sharing perspectives and building ideas and communities.
It’s revitalising and it’s human engagement that is hard to replicate online.
We believe conferences are even more important than ever to get people to interrupt their digital interactions to interact with their industry in person.
Yet, this does not mean that a conference committee can rest on their laurels and avoid integrating digital altogether.
With the growth of digital comes the growth of expectation from attendees. Conferences need to keep up to remain relevant, interesting and engaging to attendees.