Get Attention Fast
We all have short attention spans these days and it’s only getting worse. The average for an adult now is around seven seconds, so you have to make your point quickly and well.
You need to think like your potential delegates to understand what they want to know and give it to them.
To get attention quickly, the website header is prime real estate because it’s ‘above the fold’ which just means you can see it without scrolling, so it should contain the most important information:
- Who is it for?
- Where is it happening?
- When is it happening?
The image you choose for your header should be eye-catching but not too busy, since you want to include text to answer the who/where/when questions. Do this as simply as possible with the conference name, dates and location plus a logo for branding.
Pro Tip: Google can’t read text on an image, so add the same information to the ‘image alt text’ and you’ll appear earlier in organic search results – that’s free traffic to your website.
Now you’ve got their attention, what’s next?