Undoubtedly, if you have an annual conference, you already have a standard event planning marketing strategy. At a minimum, it includes a website, email marketing, advertising and so on. (If it doesn’t – it really should!)
But is it enhanced by delegate boosting, branding building conference marketing ideas that can strengthen registration sales and determine your event’s success?
For people to attend you need to get the word out and sometimes you need to be a little innovative with your event marketing ideas.
We share with you nine innovative, creative approaches you can use to effectively expand your event’s exposure.
1. Tap into industry influencers
Investigate who the top influencers are in your industry. Most likely these individuals will have a strong following that may align with your target audience. See how you can get them involved with your event or at a minimum promoting the importance of it to their community.
2. Offer attendee incentives
Offer incentives to your membership or past conference attendees to promote your event. Offer incentives or discounts to bring a new attendee or make a group booking. This is a prime opportunity for promotion by people who know and respect your event.