Pre and Post Conference Technology
Of course, while onsite technology takes more centre stage, the technology used in the lead up to and post-event still has a large impact on conference experience.
People are so adept at navigating the digital world, they’ve clear expectations for all online interactions. Fail to meet this and you fail to build a best first impression.
A fast and easy conference introduction
For conferences, the first active event experiences are generally formed during the registration and call for submission stages. Both require technology that:
- is fast and easy to use and navigate
- can securely process payments and protect private information
- allow additional stage editing for users (i.e. second stage submissions or additional registration booking changes)
From a hosts perspective, it’s also important for both software to have full reporting capabilities. This means you will be able to tap into the data for planning and marketing purposes.
We recommend using technology that’s been specifically created for the event industry.
Easy, clear and regular communications
Okay, email is certainly not a new technology by any stretch of the imagination. But with 94% of event attendees viewing emails as the prime source of information prior to the event – it sure is an important one.
Through smart, strategic email communications you can build the profile of your event and fulfil attendee expectations.
With email software, such as MailChimp or iConnect, you can easily tap into in-built templates, segment your communications and utilise the valuable data capabilities.
A working, well-planned website
Okay not another surprise, but at 77%, websites quickly follow emails as the next relevant source of information for attendees.
Just like emails, a modern, well planned and informative website forms part of the overall conference experience. At a minimum your conference website should:
- be a modern, professional looking website that effectively represents your conference brand
- be fast, responsive and easy to navigate
- clearly communicate key event information such as key dates, location, program and FAWs
- be continually updated with relevant information
- ensure all relevant links work – such as registration and call for submissions