How to Create Impact That Lasts Well Beyond the Conference Close

Create Lasting Positive Change

By borrowing concepts from Corporate Social Responsibility and integrating them into your event planning and execution, you can create lasting positive change in the world and that’s a win/win for everyone. There are three main areas to focus on when thinking about how to create an impact that lasts well beyond the conference close.

Environmental Sustainability

Making use of renewable resources, getting ahead of environmental regulations, and working with environmentally responsible suppliers isn’t a luxury. Consumers increasingly spend their money with businesses that operate in this way.

Use reusable lanyards, badges, wristbands, signs, etc. and collect them at the end of the event
If you have to use disposable items, use only compostable types.
Promote the use of reusable bottles and cups to delegates, speakers, contractors, and volunteers.
Choose vendors that employ recycling, excess food donation and other sustainable practices.

Philanthropic Giving

Charitable acts of kindness spread quickly. By incorporating giving back into your event you create a ripple effect and build customer loyalty.

Choose a charity that aligns with your organization and donate a portion of event ticket sales.
Run an online flash fundraiser for the duration of the conference and encourage participation by asking delegates to vote on which charity receives the funds, offering a prize for the most money raised, related social media posts with the most reach, etc.
Rather than traditional speaker gifts, opt for a donation to a charity of the speakers choice.

By incorporating giving back into your event you create a ripple effect and build customer loyalty.

Ethical Business Practices

Incorporating social responsibility into the way you do business demonstrates that you care about wider social issues than the bottom line.

Choose vendors who use Fair Trade supplies and suppliers, so you know you’re supporting fair labour practices.

A socially conscious image isn’t just for profit-driven corporates; it’s important for anyone who wants to stand out in the marketplace. Consumers are voting with their dollars and choosing to support businesses and events that affect social change by the way they do business. If you want your delegates to return year after year, make them remember you. Don’t just give them great learning and networking opportunities, make them feel good while they’re doing it!