Delivering a conference sounds easy right? Book a venue, get the perfect speakers, sell tickets and turn up on the day. And voilá
your conference is served.
And sure, you can probably get away with this slapdash approach for at least one year – but we can guarantee that the following
year you’ll find it difficult to sell registrations.
Why? Because the above process lacks any thought towards a quality delegate experience. With delegates interacting with the conference long before day one, ensuring every aspect is considered and well managed is essential.
Following is our top 9 essential tasks (outside of the conference program) to which you need to pay close attention, to build a high-quality
1. The conference look and feel
First impressions count and if the look and feel of your conference don’t appeal to the audience from the outset, engagement will be low. We recommend getting a professional designer to create a logo and look for your conference that promotes the theme and sets expectations for the quality of your event. Your conference brand also needs to be adhered to and enforced throughout planning including all marketing materials, signage, delegate merchandise and publications.