Gather Social Proof
If you’re using post-event surveys to gather feedback from delegates, and we hope you are, then you’ve got an untapped supply of awesome content at your fingertips. All you need is a simple template created using a branded graphic with a text overlay of the words from the testimonials and you’re in business. Put several together to create a social proof broadcast.
Leverage Your Efforts
Producing great content is only half the story. You want to be able to creatively repurpose all that great visual content in as many ways as possible.
A good distribution strategy is the key to making it all work and getting the best return on your investment of time and resources.
Try these ideas to get you started:
- Split longer recordings into a series of 15-second clips for sharing on Instagram stories.
- Share 60-second clips on your Instagram feed.
- Show highlights from last year’s conference on this year’s conference website to increase registration numbers.
- Use real-life testimonials in a pre-event email sequence to build trust and increase registrations.
- Create a conference-specific YouTube channel where you can share all the content that ‘s been created.
- Ask sponsors, vendors and partners to share your content on their social channels for exposure to new audiences.
- Repurpose session recordings from the conference as website/blog content throughout the next year.
There’s no question that creatively using video for marketing is not simply a fad. No matter which platform you’re using, from Facebook to YouTube, video gives you more reach, engagement and interaction with your audience than any other form of communication.
Using video for marketing your conference will increase anticipation for delegates who’ve already registered and pique the interest of those who haven’t.
The costs involved in video production are shrinking all the time so it’s never been easier to increase awareness, build anticipation and grow attendee numbers than it is right now.
Live broadcasting is often the most engaging content because it is the least polished and the most relatable.