Stage 1 – The Big Announcement
The first phase of marketing your conference is about three things: creating anticipation, gathering information, and where you broadcast an announcement to generate some buzz around your event. You want to get people talking so pay attention to your social media accounts, your blog audience and your email list during this time. Your aim should be to get your message in front of as many potential attendees as possible.
Because you won’t be selling tickets at this point, it’s the perfect time to build anticipation for their release. Now is the time to get people excited about where the conference will take place and what’s on offer once they arrive. It’s also a good time to hint at any well-known speakers who will be presenting at the event and get people excited to attend.
Best tools for stage one:
- Conference website – you should launch this as early as possible with basic information such as date, location, venue and ticketing details, as well as an option to subscribe to receive the latest conference updates.
- Blog – share the mission of the conference to engage people and start creating interest and a sense of community.
- Social media channels – promote the conference website and blog content and include links back to the source. Share images from last year’s event and get people excited to be part of something.
- Branded hashtag – remember to tag your content with the hashtag and encourage others to contribute to the conversation. Think highlights from previous years, testimonials and announcements.