Give Away Your Brand
Everyone loves free stuff and used strategically; it can help with brand recognition and retention. Put some thought into what you give out – make it useful, appropriate and sustainable, and it won’t end up in the landfill after the conference.
- Offer delegates a respite in the form of branded beverages and snacks. Think small portable snacks and drinks so people can keep circulating if they choose.
- Create branded merchandise that’s unexpected, practical and memorable. Think about your ideal prospect’s day-to-day and pinpoint items they’ll reach for over and over. Every time they use the thing you gave them, they’ll think of your brand and smile.
Pay attention to the way you build anticipation before the event, use social media well during the conference and design your booth to enhance the visitor experience. Nail these aspects, and you’re well on the way to making the most of your investment as a conference exhibitor.